Team: Sales

Location: New York or LA

Easol is the leading all-in-one ‘experience commerce’ platform built to power experience businesses including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.

Easol has deep roots in experiences. The platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first-hand while setting up and growing their own experience business including Rise, Europe’s biggest Snowsports and music festival, and Beyond Adventures, a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish archipelago.

Role

As an Account executive (known as Experience Expert at Easol) for Adventures, Tours & Activities you will play a vital role in our growth journey expanding into this market in the US. Working very closely with Director of Strategic Projects, Lilit, you will be building partnerships with exciting experience creators whilst demonstrating how Easol can supercharge their businesses.

We already have existing creators in this market such as retreats, adventure tour operators, and much more, but your role will be fundamental in expanding and developing this market at Easol.

You will be working on a mix of outbound and inbound leads. While you will be expected to generate your own leads, you will also have the support of our Sales Development team to assist you with product demonstrations and booking meetings with prospective customers. On top of that, we currently have and are continuing to build an exceptional marketing function that continuously delivers inbound leads to help you achieve success.

Responsibilities

• Lead the development and execution of the short-term and long-term sales strategy to expand our Adventure, Tours & Activities creator base within the market in the US.
• Work autonomously and manage own time to ensure consistent focus on business priorities
• Lead on the development of the market’s sales pipeline, ensuring 3x coverage against target at all times
• Manage the full sales cycle from first contact to close, working closely with the Customer Success teams to ensure a smooth handover.
• Maintain relationships with key industry stakeholders, managing and maintaining sales referral schemes where required
• Track performance against KPIs, including monthly, quarterly and annual sales goals.
• Research and communicate the market’s Product requirements within Easol, working closely with Product and Customer Success teams and constantly anticipating creators’ needs.
• Work closely with Marketing (as well as independently) to generate Marketing collateral.