Team: Sales

Location: New York, US

Easol is the leading all-in-one ‘experience commerce’ platform built to power experience businesses including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.

Easol has deep roots in experiences. The platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first-hand while setting up and growing their own experience business including Rise, Europe’s biggest Snowsports and music festival, and Beyond Adventures, a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish archipelago.

Role

As an Account Executive (known as Experience Expert at Easol) for Locations Based Entertainment (LBE), you will play a vital role in our growth journey expanding into this market. Working very closely with our product, marketing and customer success teams, you will be building partnerships with exciting experience creators whilst demonstrating how Easol can supercharge their businesses.

We are gearing up to launch our product in this market which faces similar challenges we’ve seen in other verticals. Currently, we have a large, global reference customer in Location Based Entertainment going live in the Summer of 2024 who will become a case study for this market, along with plans to host two launch events in Q4 2024 in the US with a larger showcase official launch event in Q1 2025 also in the US.

You’ll be instrumental in supporting our market strike activities and by directly attracting and signing relevant customers at Easol. In addition to generating your own leads to create a sales pipeline, you will also work closely with the marketing team on our launch campaigns

Responsibilities

• Lead the development and execution of the short-term and long-term sales strategy to expand our Location Based Entertainment creator base within the market.
• Work autonomously and manage own time to ensure consistent focus on business priorities
• Lead on the development of the market’s sales pipeline, ensuring 3x coverage against target at all times.
• Manage the full sales cycle from first contact to close, working closely with the Customer Success teams to ensure a smooth handover.
• Maintain relationships with key industry stakeholders, managing and maintaining sales referral schemes where required
• Track performance against KPIs, including monthly, quarterly and annual sales goals.
• Research and communicate the market’s Product requirements within Easol, working closely with Product and Customer Success teams and constantly anticipating creators’ needs.