The idea for Easol began when we realised just how much control third-party platforms had over the key aspects of our business as experience creators.
The year was 2014 and we launched our snowsports and music festival Rise. We were knee-deep in spreadsheets and became really frustrated by trying to sell and manage complex experiences with the wrong tools.
They also restricted our brand and used our customer data to promote rival events! On top of all this, we got fed up of giving away our hard-earned revenue in unnecessary booking fees and not being in control of when we got paid. This was just the start of our problems...
With Easol, we are building a platform that puts the power back into the hands of experience creators by giving them full ownership over every aspect of their business.
We believe that with the right tools, anyone can turn their passion into an empire. So we made them – and brought them together to work in sync, all in one place.
We call this 'Experience Commerce'. It's e-commerce specially designed for selling experiences and especially designed for experience creators.
Read our open letter to experience creators →
🍿 Watch our 60 second hype vid!
🍿 Watch our 60 second hype vid!