The ‘North Star’ for Easol. It’s a mindset that helps to shape all aspects of our approach when working with creators. It guides us through the decisions we make to prioritise their best interests.
We leverage and share the knowledge and experience we've gathered to provide guidance and insights that help creators thrive and grow.
We seek to understand their needs like no other but we are also comfortable saying no, respectfully.
We make it a point to stay connected and understand their needs through WhatsApp groups, dinners, building websites together side by side, and going on their experiences. We are dedicated to supporting their business however we can.
Much like the specialist efforts a Formula One pitstop team puts in place to ensure the success of their driver, we are here to empower our ‘drivers’ - the creators.
We are accountable to one another and take ownership for our work. We are respectful, supportive but also goal-oriented.
Happy out of the limelight but experts in each of our fields, working in unison - we show up for each other and are ready to offer support when it’s needed. Always training and ready to perform at our best.
Staying open and sharing knowledge both as a company and as individuals is vital for building and maintaining trust in our team.
From creator stories, financials, processes, strategy, decisions and feedback - with this information everybody is empowered to understand not just the 'what' but also the 'why’.
We embrace, engage, and deal with challenges and the uncomfortable. We are not afraid to have hard conversations, appreciating that doing so is essential to growth, learning, alignment, and essential for loving what we do.
This work is hard. But in this optimum state of Play, Push, Pause everyone is healthy, focused, fully fit and thriving, and able to work at Easol sustainably for the long-term.